Our Story
Rooted in Paris. Refined for the World.
Born from the timeless elegance of Paris, Loïc is a studio-led brand reimagining the essentials of modern menswear, starting with the loafer.
Our philosophy is simple: quiet luxury, elevated details, and effortless French style.
Inspired by the morning streets of Le Marais and the understated confidence of European dressing, we design pieces that belong everywhere, but originate from somewhere special.
Born in France
More Than Footwear. A Way of Seeing.
Before the first pair was ever made, Loïc was a philosophy — about slowing down, refining the familiar, and elevating what others overlook. These three pillars define how we think, create, and live.
Parisian Identity
Every silhouette carries the ease and polish of Paris. Minimal, elegant, and made to move.
Crafted in Italy
Loafers handmade in a family-run atelier using Italian Calf Suede and time-honoured techniques.
Luxury Made Approachable
Premium European quality at a direct-to-you price. No markups, no shortcuts, no compromise.
What you see today is the result of years spent refining, discarding, and beginning again, until it felt just right.
— Loïc, Founder
Designed in Paris. Worn Everywhere
A curated first chapter from Loïc — our signature loafers, crafted with care in Europe. A quiet tribute to timeless style, made for slow mornings and long days out.